Branding & Identity
Branding & Identity
We create an identity to represent your business brand and values.
A brand is the identity of a specific product, service, or business. It describes who you are and what you do. Brand can take many forms, including a name, sign, symbol, color combination or slogan.
BRAND = VALUE, GROWTH, PROFIT
We, at leonsoft, have expertise in creating brands and values. We have been transforming businesses through brand strategy, design and communication solutions. We bring outstanding thinking, marketing depth and creative expression to incubating new brands or energizing old ones. Our core aim is to design a brand which becomes your unique identity and conveys strength, professionalism, innovation and all what you do.
We have, in the past, provided branding solutions to companies, web startups, consumer products, retail chains, restaurants, real estate projects, web portals and much more.
Our Branding services include:
- New product initiatives.
- Conceptualization of the Brand - identity development, business communication design
- Brand alignment - revamp of existing brands / makeover
- Brand marketing - material conceptualization and design
- Information visualization - annual reports, magazines and brochures design
- Custom Logo Design
- Website Design
- Corporate Catalog Design
- Stationery Layout
- Label Design
- Business Presentation
- Trade Show Booth Design
How can you make an effective decision if you don't understand the benefits ?
Our Analytics teams around the world develop the best solutions, using a combination of primary research, advanced statistics, decision science, and financial analysis, so we can define and quantify the issues related to innovation. We show our clients what factors really drive demand, and help them understand what role brand plays in mitigating risks. These insights give our clients the confidence to make the right value-creating decisions.
Strategy is the fine art of keeping every factor and element in perfect balance.
By working closely with our clients, our Brand Strategy team defines and puts in place the actions needed to deliver an agreed result. This will be in line with the overall business strategy behind the brand creation, and ensure the long-term, consistent implementation and management of the brand.
- Brand Valuation :
Interbrand's brand valuation methodology seeks to determine, in both customer and financial terms, the contribution of your brand to business results.
Having pioneered brand valuation in 1988, we have a deep understanding of the impact of strong brands on the key stakeholder groups that influence the performance of your business, namely (current and prospective) customers, employees and investors. Strong brands influence customer choice and create loyalty, attract, retain and motivate talent, and lower the cost of financing, and our brand valuation methodology has been specifically designed to take all of these factors into account.
A strategic tool for ongoing brand management, it brings together market, brand, competitor and financial data into a single, value-based, framework within which the performance of the brand can be assessed, areas for improvement identified, and the financial impact of investing in the brand quantified. It provides a common language around which a company can be galvanized and organized.
The brand valuation model also provides a framework within which one-off business case modeling can be conducted to evaluate brand strategy options, such as positioning, architecture, and extension, making brand valuation a versatile strategic tool for your business.
To date we have conducted several thousand valuations and our approach has been recognized by businesses, standard setting authorities, academic and regulatory bodies, and accountancy and legal practices. This gives us unrivaled breadth and depth of sector knowledge and ultimate market credibility.
- Digital :
The explosion of digital and social media has fundamentally changed the way consumers behave and interact with brands. Today's consumers can connect with many brands through multiple channels. And many of these channels fall outside of marketers control. No longer are consumers simply influenced by brands. Now, brands themselves are being reviewed, shaped and even co-created by consumers. Interbrand assists its clients in navigating the numerous changes brought about by digital from understanding its growing influence on consumer choice and loyalty, to its impact on how businesses are structured, organized, and managed. We work with our clients to build holistic brand experiences, ensuring that digital is a seamless part of both business and brand strategy.
- Corporate Design :
Visually a brand must do more than capture attention, it must capture your brand strategy and bring it to life.
Our Corporate Design teams create identity systems that give a visual language to analytical knowledge and strategic thinking. That way, we understand how the brand will be seen and interacted with, as well as the business context in which it must function. We identify and utilize every brand touchpoint from print to environments so that we can create a lasting and coherent brand identity system.
Digital Brand Management
Interbrand's sister agency, BrandWizard, specializes in providing leading brand technology; from digital brand guidelines to e-commerce and social media platforms. Working as a seamless part of the Interbrand team, BrandWizard uses technology expertise and solutions to bring our brand plans to life online. Web-based brand management solutions can provide your brand team, employees and agency partners with instant access to corporate identity materials, brand guidelines, packaging artwork and more, to ensure your brand is consistent across all your activities.
- Health :
In the health industry, more than anywhere else, brands change lives.
Our specialist division, InterbrandHealth, offers all the analytical, creative, and implementation services of Interbrand, and matches this with the precise knowledge and therapeutic experience needed to effectively face the unique challenges of the health and life sciences industry.
From the proactive shaping of a market in the lead-up, to the launch of a new compound, through to the effective and efficient management of an entire franchise, we help companies create value in their brands and brand portfolios.
- Internal Brand Engagement :
Internal Brand Engagement
Whatever the brand, maximizing its real world value depends on the long-term involvement of those who work with it every day.
We know brands can't and shouldn't exist in a vacuum. In order for them to change behavior, they need to live in the hearts and minds of those who work for and with them. A company's workforce is the living embodiment of its brand in action. If they are engaged and energized, they bring the brand to life and deliver differentiated experiences in their every interaction with customers; creating a virtuous circle between employees, consumers and business performance. That's how brands become genuine and positive experiences for the employees who work for them and the consumers who choose them.
Our Internal Brand Engagement team works with clients to help maximize the role and worth of their workforce in creating and managing brand value.
- Naming :
The perfect name encapsulates what the brand offers in a well-worked word that resonates with its audience.
Integral to verbal identity systems is a clear naming architecture that will sustain powerful and memorable names. By bringing together our expertise, insights, rational research, and strategy into tone of voice, we create names that carry brands to audiences in the simplest, most effective manner.
- Packaging Design :
Packaging is often the first and most regular contact people have with your brand. More than just a face to the brand, packaging is a powerful selling tool. It influences market position and consumer behavior by triggering purchase and creating loyalty.
We ensure packaging solutions work seamlessly with brand strategy. Our packaging work brings brands to life in accessible and engaging ways, from the way they look, feel, and function, to how the packaging works competitively and complements a wider portfolio.
Our design team has a deep understanding of shoppers. We work across all sectors to develop packaging design systems that deliver consistent, powerful, and enticing messages from the first moment they are seen on the shelf.
- Retail :
Brands live or die in the real world. The way a brand occupies a physical space helps define its relationship with the shopper.
Our unique approach to branded environments blends art and science. We apply pure creativity, refined customer insights, and a distinctive strategy to the store, influencing the shopper's journey, and encouraging higher margins and brand loyalty.
Our experts in design, planning, merchandising, and implementation work together to create shopping experiences that are meaningful to your customer. We bring the brand idea to life.
- Verbal Identity :
Without language, it's impossible to create strong brands.
We believe that language is central to creating, interpreting, organizing, and communicating brands. Verbal Identity embraces every use of language, from establishing and bringing a brand's personality to life, to creating and maintaining an identifiable tone of voice, and ensuring clear and consistent messaging.
A solid working knowledge of productivity software and other IT tools has become a basic foundation for success in virtually any career. Beyond that, however, I don't think you can overemphasise the importance of having a good background in maths and science.....
"Every software system needs to have a simple yet powerful organizational philosophy (think of it as the software equivalent of a sound bite that describes the system's architecture)... A step in thr development process is to articulate this architectural framework, so that we might have a stable foundation upon which to evolve the system's function points. "
"All architecture is design but not all design is architecture. Architecture represents the significant design decisions that shape a system, where significant is measured by cost of change"
"The ultimate measurement is effectiveness, not efficiency "
"It is argued that software architecture is an effective tool to cut development cost and time and to increase the quality of a system. "Architecture-centric methods and agile approaches." Agile Processes in Software Engineering and Extreme Programming.
"Java is C++ without the guns, knives, and clubs "
"When done well, software is invisible"
"Our words are built on the objects of our experience. They have acquired their effectiveness by adapting themselves to the occurrences of our everyday world."
"I always knew that one day Smalltalk would replace Java. I just didn't know it would be called Ruby. "
"The best way to predict the future is to invent it."
"In 30 years Lisp will likely be ahead of C++/Java (but behind something else)"
"Possibly the only real object-oriented system in working order. (About Internet)"
"Simple things should be simple, complex things should be possible. "
"Software engineering is the establishment and use of sound engineering principles in order to obtain economically software that is reliable and works efficiently on real machines."
"Model Driven Architecture is a style of enterprise application development and integration, based on using automated tools to build system independent models and transform them into efficient implementations. "
"The Internet was done so well that most people think of it as a natural resource like the Pacific Ocean, rather than something that was man-made. When was the last time a technology with a scale like that was so error-free? The Web, in comparison, is a joke. The Web was done by amateurs. "
"Software Engineering Economics is an invaluable guide to determining software costs, applying the fundamental concepts of microeconomics to software engineering, and utilizing economic analysis in software engineering decision making. "
"Ultimately, discovery and invention are both problems of classification, and classification is fundamentally a problem of finding sameness. When we classify, we seek to group things that have a common structure or exhibit a common behavior. "
"Perhaps the greatest strength of an object-oriented approach to development is that it offers a mechanism that captures a model of the real world. "
"The entire history of software engineering is that of the rise in levels of abstraction. "
"The amateur software engineer is always in search of magic, some sensational method or tool whose application promises to render software development trivial. It is the mark of the professional software engineer to know that no such panacea exist "
Core Values ?Agile And Scrum Based Architecture
Agile software development is a group of software development methods based on iterative and incremental development, where requirements and solutions evolve through collaboration.....more
Core Values ?Total quality management
Total Quality Management / TQM is an integrative philosophy of management for continuously improving the quality of products and processes. TQM is based on the premise that the quality of products and .....more
Core Values ?Design that Matters
We are more than code junkies. We're a company that cares how a product works and what it says to its users. There is no reason why your custom software should be difficult to understand.....more
Core Values ?Expertise that is Second to None
With extensive software development experience, our development team is up for any challenge within the Great Plains development environment. our Research works on IEEE international papers are consider....more
Core Values ?Solutions that Deliver Results
We have a proven track record of developing and delivering solutions that have resulted in reduced costs, time savings, and increased efficiency. Our clients are very much ....more
Core Values ?Relentless Software Testing
We simply dont release anything that isnt tested well. Tell us something cant be tested under automation, and we will go prove it can be. We create tests before we write the complementary production software......more
Core Values ?Unparalled Technical Support
If a customer needs technical support for one of our products, no-one can do it better than us. Our offices are open from 9am until 9pm Monday to Friday, and soon to be 24hours. Unlike many companies, you are able to....more
Core Values ?Impressive Results
We have a reputation for process genius, fanatical testing, high quality, and software joy. Whatever your business, our methods will work well in your field. We have done work in Erp Solutions ,e-commerce, Portal Solutions,IEEE Research....more
Why Choose Us ?
The intellectual commitment of our development team is central to the leonsoft ability to achieve its mission: to develop principled, innovative thought leaders in global communities.Read More
Today's most successful enterprise applications were once nothing more than an idea in someone's head. While many of these applications are planned and budgeted from the beginning.Read More
We constantly strive to redefine the standard of excellence in everything we do. We encourage both individuals and teams to constantly strive for developing innovative technologies....Read More
If our customers are the foundation of our business, then integrity is the cornerstone. Everything we do is guided by what is right. We live by the highest ethical standards.....Read More